The KRAS brand celebrated ten years since its establishment. What began with the creation of backpacks without higher business goals gradually transformed into an established brand of locally produced fashion accessories. Helena Krásová emphasizes a personal approach, working with quality materials, and timelessness over trends when creating her products. During our conversation, she reflected on changes in the market and her own creative ideas, motherhood, and the conscious change in the brand's identity. She sees not only continuous development and gaining experience but, above all, perseverance behind KRAS's success and popularity.

Fashion and design always fascinated her, but for a long time only on a theoretical level. Eventually, Helena Krásová gradually moved from her work as a curator to her own brand, KRAS. She started with backpacks and today focuses mainly on leather handbags.

The full article was only published in print.

The Prague brand KRAS was founded four years ago by Helena Krásová. It specializes in the production of urban backpacks, bags, and accessories. Products are manufactured exclusively in workshops in the Czech Republic, with part of the production also taking place directly in the KRAS studio in the SmetanaQ building. Materials come from various manufacturers, mostly from the Czech Republic and Italy. A collaborative project called Monolith was created through a partnership with fashion designer Hana Frišonsová, which connects clothing and accessories with an original print. This collection includes backpacks with prints of rocks and the Dolomites.

The KRAS brand was founded seven years ago out of a desire to create its own pieces. She sewed dresses, T-shirts, and coats, but found the most joy in designing and sewing urban bags, which are characterized by a minimalist design and a strong emphasis on practicality.
"A handbag made of leather is still the best option for me, in terms of durability and sustainability," says Helena Krásová in an interview.

I sat down with Helena Krásová, the designer of minimalist urban backpacks from KRAS, whose backpacks are generating interest both in our store and on our e-shop. Helena told me more about the beginnings of her work and the current success her products are achieving. Clothing designer Hana Frišonsová also participated in the conversation. Helena collaborates with Hana on the MONOLITH PROJECT brand of backpacks and clothing, characterized by impressive prints.

She studied art theory and curatorship, but she was always interested in fashion. However, she says she started sewing backpacks by accident. "When there started to be an interest in backpacks, I became completely engrossed. I would like to expand the models to include others and also clothing. The latter was recently created, at least partially, thanks to a collaboration with Hana Frišonsová. I would like to create more in the future. Everything is just a matter of time," says Helena Krásová, founder of the KRAS brand.

Designer Helena Krásová presents two new products from the KRAS brand that will delight you with their subtle extravagance and the luxurious sheen of black lacquer. Two sophisticated handbags, born from the initial desire for varied material textures, now complement the portfolio of the KRAS brand, founded in 2015 by Czech designer Helena Krásová. The Bobby handbags, manufactured exclusively in Czech workshops, are hand-stitched from high-quality Italian bovine leather.