My name is Helena Krásová and I founded the KRAS brand in Prague in 2015.
This allowed me to fulfil my dream of running a business that is also my hobby.
The main articles of my brand are fashion accessories and urban luggage such as LEATHER HANDBAGS and WALLETS, BACKPACKS and WAIST BAGS. I select materials carefully and individually, so they are always suitable for the specific product. The luggage is characterized by a minimalist design, simplicity, and is precisely made with great emphasis on practicality.
More about the process ↘
Process and production
01 / IDEA AND SKETCH
A nascent idea and shape are born in my mind, gradually transforming into a concrete product through sketching. All of this takes place in my studio, which is in the same building in Malá Strana where I also live.
02 / SAMPLING
This is followed by dimensioning the product to its final size and creating a paper model or a sample from test material.
03 / FINAL FORM
Sending the pattern or a sample directly to the workshop and producing the first sample there. I then fine-tune it into its final form.
04 / PRODUCTION LAUNCH
Mutual agreement, selection of colors, materials and components, and start of production.
PROCESS BENEFITS AND SUSTAINABILITY
The design and production of every KRAS product takes place entirely in the Czech Republic – in my studio in Prague and in collaborating workshops, the furthest of which is 133 km away.
The design and production of every KRAS product takes place entirely in the Czech Republic – in my studio in Prague and in workshops with which I have a long-term collaboration, the furthest of which is 133 km away.
Products are created in small batches, usually in tens of pieces, and for bestsellers (e.g., fanny packs) in lower hundreds. I have been working with manufacturers for many years and can always rely on them. I pay fairly for professional and precise work.
However, it is important to mention that many luxury brands also produce cheaply – often in supposedly "Italian workshops" that are actually sweatshops with Asian workers. This is the reality of the fashion industry, which KRAS consciously avoids.
The vast majority of materials and components come from Czech or European companies, with whom I have also cooperated for many years. Some components are custom-made exclusively for KRAS.
Thanks to the short production process within the EU, we don't have to deal with the complications associated with transport or customs duties, which have caused problems for many brands manufacturing in Asia in recent years.
KRAS is created slowly. With respect for craftsmanship, people, and materials. Every piece you hold in your hand carries a conscious choice.
Thank you for giving meaning to what I do.
Helena Krásová
Discover our bestsellers ↙
The project for the new visual identity and graphics for the KRAS brand and e-shop was created with the financial support of the European Union. Thanks to this support and collaboration with Anna Derfler, a compact and strong visual was created that will allow the brand to be more memorable and competitive in both the Czech and international markets.
